13 Easy Ways to Improve Your WordPress Website’s Seo


We started with one assumption while developing this list of SEO strategies: you’re busy. So, these are strategies that you may use right now (long-term commitment not required). There are obviously many more ways, but this is a fantastic place to start. Remember, you don’t have to utilize all of them (though you definitely may), and even a few of them can help your WordPress site rank higher in the SERPs.

Also, because Google is by far the most popular search engine and publishes the most information about its algorithms, we’ll be focusing on Google-specific recommendations. However, many of these tactics should work on other sites as well, such as Yahoo Search or Bing.

1. Select a reputable hosting company.

This isn’t only because we’re a web hosting provider. It’s true, and we’re saying it because it’s true: the hosting company you choose is crucial for SEO.

Because Google takes site performance into account when ranking sites, a good host can help you get to the top of the search results. The amount of downtime your site encounters, as well as the physical distance between servers and users, are both ranking criteria that are influenced by your host. Last but not least, as Google favors HTTPS sites, you’ll want to do so as well. It’s included in all of DreamHost’s plans for free.

If you haven’t yet built your website, you’ll want to select a host that is dependable and has a good track record. Even if your site is already up and running, you should think about moving hosts if your present provider doesn’t satisfy these requirements.

A WordPress-specific hosting package is a sensible choice. Our fully managed WordPress services offer fast loading times with minimal to no downtime.

2. Select a Search Engine Optimized (SEO) Theme

The theme is one of the most important selections you’ll make for your WordPress site. It controls the design and layout of your site, can add new features, and contributes to its SEO. For example, your theme might have an impact on your site’s speed, which is important (as we’ve already mentioned). The manner a theme was created is also important because clean code offers your site the best chance of ranking well in search engines.

As a result, opt for an SEO-friendly theme when selecting a theme. These themes are frequently described as ‘SEO-friendly.’ You could also want to seek a theme that has features like new header tag choices that are particularly designed to boost your SEO. Fortunately, there are a plethora of themes to choose from.

3. Make use of an SEO plugin that is dedicated to your site.

You might not be familiar with plugins if you’re new to WordPress. These are little bits of add-on software that you may install to give your site extra features and capabilities. There’s a plugin for almost anything, including helping your site rank higher in search engines. In fact, there is a slew of plugins that are expressly designed to boost your site’s SEO.

Small, focused functionality like building a sitemap (more on that later) can be provided by these plugins. You may also install a complete SEO plugin like Yoast SEO, which will bring a whole suite of optimization-focused features to your site for even better results.

4. Modify the structure of your ‘Permalinks’

Permalinks are permanent URLs that lead to specific articles, pages, and other material on your website. They’re what people will use to refer to and link back to your website, so how they look is important. Clear, descriptive links that explain the content are easier for search engines to understand and have a higher rating.

WordPress provides a variety of automated permalink choices, including:

A few (such as the Plain and Numeric choices) are based on numbers, which isn’t ideal because they provide little relevant information to search engines. Instead, you should use the Post Name structure since it clearly indicates what the linked material is about. By going to Settings > Permalink in your site’s back end, you can simply alter your permalink structure (or build a new one).

5. Make a ‘Sitemap’ for your website.

A sitemap is a list of all of your website’s pages and other information, generally structured in a hierarchy. It allows you to quickly examine how your site is laid out and what it contains. While sitemaps were originally created to assist people in navigating websites, they are now mostly used to transmit information to search engine bots (also known as crawlers).

Even while adding a sitemap to your website does not immediately improve its search engine results, it is still a useful SEO strategy. It enables spiders to view all of your site’s pages and determine how they are related to one another. Search engines will have an easier time indexing your site and presenting relevant information in user searches as a result of this. Using a focused plugin like Google XML Sitemaps or a complete SEO solution like Yoast SEO, you can easily add a sitemap to your WordPress site.

6. Make Use Of Heading Tags In Your Content

A sitemap is helpful for search engine crawlers to know how your site is arranged, but it doesn’t assist them to understand specific content. This will need the use of heading tags. You may apply these formatting choices to section headers within pages and articles.

These options are labeled Heading 1, Heading 2, and so on in your WordPress editor.

When you use these headers to organize your material, you achieve two things. It adds aesthetic appeal to your content by splitting it up and making it simpler to read. Crawlers also pay close attention to headers, which they use to figure out how your material is arranged and what it’s about. Don’t forget to use WordPress’ header choices frequently and consistently while writing posts and pages.

7. Create content that revolves on keywords.

You’ve probably come across the notion of keywords before. These are short sentences that define your article’s theme. For example, if you’re writing a blog article about basic recipe alternatives for novices, you can include the term “easy recipes.” You’re projecting that many people will put the term into a search engine while looking for this sort of content if you do it this way.

Choosing a keyword for each post or page and utilizing it in a variety of locations — such as the title, headers, and text A common method for communicating your topic to search engine crawlers and increasing the probability of your material appearing in relevant searches is to choose a keyword for each post or page and use it in a number of places— such as the title, headers, and text.

Of course, you must use caution when employing this instrument. It’s ideal to avoid ‘keyword stuffing,’ which involves cramming your keyword into too many locations, making it look unnatural or spammy.

There are a plethora of excellent SEO tools available to assist you get started, but Semrush is a tried-and-true option that we are confident in recommending. Its strong features check all the boxes for most websites and businesses: excellent keyword research tools, the ability to watch your rankings over time, sophisticated backlink analysis, and you can even examine your website for SEO problems and receive helpful advice.

8. Include both internal and external links that are useful.

Google and other search engines don’t treat your website as if it were an island. Instead, they examine how well it is linked, both within and to other sites. Crawlers can identify how your articles and pages relate to comparable material if you use a lot of links across them. It also encourages others to link back to your website, signaling to search engines that your material is worthwhile!

This is a tactic you’ll want to utilize with caution, just as you would with keywords. Your search engine results will certainly suffer if you stuff too many links into your content or utilize a lot of links that go to unrelated pages or exist just to sell things.

Instead, aim to provide links where they make sense and to direct visitors to high-quality websites that already score well in search engine results pages. The effective use of both internal and external links is essential for getting the best potential SEO results.

9. Make Your Website Responsive.

Mobile devices are being used by more individuals than ever before to access the internet. This implies that your website must appear and operate well on every device that a visitor may use. You may do this by employing the responsive design technique, which entails creating a site that reacts and adjusts to each user’s device.

Google utilizes responsive design as a ranking criterion since it is so essential. If your site is responsive, it will have a far greater chance of ranking high in the SERPs. The best approach to get started with responsive design on WordPress is to choose a theme that supports it (which many, if not most, now do).

10. Improve the quality of your images

Images are essential for almost every website. They add visual interest and context to the text, as well as helping to break it up and make it more readable. They can also have an influence on your SEO, as you may have anticipated. For starters, the quality and size of your photos might have an impact on the speed with which your site loads, which is a ranking consideration. When crawlers try to index and comprehend your site, they will check at specific information linked to pictures, such as filenames and ‘alt text.’

Taking care of these two issues can help you improve your SEO significantly. To begin, make sure that your pictures and other material are optimized so that they have the least potential influence on your site’s speed. After that, give each image a meaningful filename and alt text (bonus points if you use a keyword in one or both places).

11. Write Long-Form Content When Possible

Google’s algorithms pay great attention to the length of material when considering how to rank it. That isn’t to say that shorter material isn’t valuable. Longer content, on the other hand, has a benefit since search engines perceive it to be more helpful. Furthermore, the more thorough your material is, the better it will be able to communicate its topic to crawlers using keywords, headers, and other means.

Longer content is also more useful to readers since it increases your perceived trustworthiness and encourages people to stay on your site longer. As a result, while writing material, strive to be as detailed as possible. There are a variety of approaches, but one worth considering is the skyscraper technique,’ which entails enhancing current material by making yours better and more complete.

12. Frequently Add and Update Your Posts

When choosing how to rank your sites, Google’s algorithms take into account the frequency of material as well as the length. Of course, older, high-quality content will do well, but newer, ‘fresh’ information will benefit from the fact that it is more likely to be relevant to searchers.

As a result, if you want your site to rank well in the SERPs over time, you need to publish fresh material on a regular basis. To stay on track, make a publishing schedule and mix up the sorts of material you generate to keep yourself and your readers engaged. Don’t forget about earlier postings and pages. When you update your current content, crawlers re-evaluate it and give it more weight than sites that never change.

13. Prioritize content of high quality.

The objective of Google and other search engines when developing complicated algorithms for ranking websites is to assist the most relevant and valuable sites to rank higher. The precise ranking elements and their impacts change over time, but the overall concept does not. If you want to see results from your SEO efforts, you should concentrate on producing high-quality content rather than attempting to game the system.

Long-form content, which we’ve already mentioned, is a great method to improve the quality of your articles and pages. There are, however, a variety of different options for achieving this aim. Consider what your target readers want or want the most, then tailor your content to meet their needs. Also, remember to fact-check and reread anything you post on your website — the fine print counts!

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